How we built Loam Sweet Loam Realty (without building a real estate agency)

First, the confession: Loam Sweet Loam Realty doesn't exist. None of these homes exist, which has done wonders for our inventory problem. The open houses are very quiet.

Loam Agency builds websites for small and local businesses, and many of them handle information their customers trust them with. We decided early that our clients' sites aren't ours to show off. So instead of a portfolio of other people's businesses, we made up a business for every industry we serve and built each one a real website.

Real is the important word. This site is built to the same standards as our client sites: a content management system the owner edits directly, search and AI-answer markup on every page, forms protected from spam, an admin that isn't exposed to the public, and a monthly security and maintenance review. The only fictional parts are the real estate agency, its people and its prices.

Its look comes from a design system: brand colors, type and styles designed in Figma, so every page stays on brand in light mode and dark. The content, including this post, was imported from spreadsheets.

If you run a real business and your website is a weekend project you never finished, a platform you've outgrown, or a plugin update away from trouble, this is what the alternative looks like. With your name on it.